Review Response Generator
Draft a reply to any review in under a minute, written the way replies that actually help are written.
Pick the rating and what the review was about, and you get three drafts to choose between and change. The one field that matters most is the last one — a specific sentence about your actual business is what tells the next reader a person wrote this.
The review you got
The single highest-value thing you can add. A specific detail is what tells the next reader this was written by a person about their actual business.
These are templates, not AI. They are written to be edited — change a phrase, add your own detail, cut anything that does not sound like you. A reply that reads as generated does more harm than no reply at all.
there, I am sorry about this. You are right that we ran late, and being kept waiting without a proper update is not the experience we want anyone to have. We have changed how we notify customers when a job ahead of theirs overruns. Please contact us directly and ask for the owner — I would like to resolve this properly rather than leave it here. — the team
Thank you for telling us, there, and I am sorry it went this way. The delay was ours and the lack of communication about it made it worse. I am sorry — that part in particular should not have happened. Get in touch with us directly and I will deal with this personally. — the team
there, this is not how it should have gone and I apologize. We should have called you rather than leaving you to wonder. That is the specific failure here and it is the one we are addressing. I would like to make this right. Please call us and ask for me. — the team
Three rules worth more than any template
- Never argue the facts in public. The reply is read by the next hundred prospects, not by the reviewer, and they judge tone rather than who was right.
- Reply within a day or two. A fresh complaint sitting unanswered at the top of your profile does damage every hour it is there.
- Never mention private details — appointment times, addresses, medical or financial information. In some categories that is a regulatory problem as well as a bad look.
You are not writing to the reviewer
The person who left a one-star review has usually stopped reading. The audience for your reply is every prospect who scrolls your profile over the next year, and they are looking for one thing: what this business is like when something goes wrong. That is the only place on a profile where they can see it.
Which is why arguing the facts loses even when you are right. A reader with no stake in the dispute reads a rebuttal as defensiveness and a calm, specific acknowledgement as competence, regardless of who was actually at fault. The reply that wins the next customer is frequently the one that concedes something.
And a three-star review is the most winnable thing on your profile. That customer is telling you they nearly liked it. A good reply to a mixed review moves more business than a good reply to a five-star one, and almost nobody bothers.
Or stop writing them yourself
Monitoring every platform, asking every customer and replying within a day is real, endless work — and it is the first thing to lapse when the season gets busy. Send us your details and we will show you what handing it over looks like.
- Every review monitored across the platforms that matter to you
- Replies written and posted, including the difficult ones
- Requests sent systematically when a job is finished
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Questions people ask
No. It assembles drafts from templates written by hand, and it says so on the page. That is partly a technical fact — there is no model behind this — and partly a deliberate choice: a reply that reads as machine-written does more damage to a profile than no reply at all, and these are built to be edited rather than pasted unread.
Reply to every negative one, promptly, and to enough of the positive ones that the profile clearly has someone attending to it. The reply is read by prospects rather than by the reviewer, and a profile with no responses at all is a missed opportunity on every review you have.
Within a day or two. A fresh complaint sitting unanswered at the top of your profile is doing damage every hour it is there, and speed is itself read as competence by anyone comparing you with the business above you.
Reply calmly and factually, and do not accuse anyone in public. Say you cannot find a matching job in your records and invite them to get in touch. Separately, report it to the platform — reviews that breach their policies do get removed, and that request is free to make yourself.
You can, and prospects notice. Identical wording under every review reads as automated and undoes the point of replying. That is why this produces three variants rather than one, and why the field for your own specific sentence is the most valuable part of the form.
Yes — monitoring, requesting and responding is what a managed review program does, and it is usually the part that lapses first when it stays on an owner's own list.
How our reputation management works