News & Events
What we have published lately — guides, research and commentary from the team.
The last few months
- Social Media Marketing 101: A Beginner's Guide for Local Businesses
Which platforms deserve your time, what to post when nobody on staff does marketing, and how to tell whether any of it is working.
- Franchise Marketing 101: A Beginner's Guide for Multi-Location Brands
Where national and local marketing divide, what franchisees should never be left to build alone, and why consistency is a system rather than a rule.
- Online Reviews 101: How to Get Them, and What to Do With Them
Why the reply matters more than the rating, how to ask without breaking the rules, and what a steady flow of recent feedback actually buys you.
- Google Business Profile 101: A Beginner's Guide to Getting Found
How to claim and fill the profile that decides whether you appear on the map, which fields carry real weight, and what suppresses a listing.
- AI Search 101: How to Get Your Business Cited in AI Answers
Answer engines choose sources differently than ten blue links did. What earns a citation, which older habits still hold, and what to change now.
- Branding 101: What a Small Business Brand Is and Is Not
A logo is the smallest part of it. What a brand actually consists of, why consistency beats cleverness, and how to build one without a rebrand.
- Marketing Analytics 101: How to Tell What Is Actually Working
Which numbers deserve a dashboard, which ones only look important, and how to trace a paying customer back to the thing that produced them.
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